2024

This year, Love Is Not A Crime continues its mission to raise awareness and support for LGBTQ+ communities worldwide. We’re proud to partner once again with ROTATE Birger Christensen to launch a new limited-edition campaign T-shirt. As always, 100% of proceeds will be donated directly to grassroots LGBTQ+ organizations making real change.

In 2024, donations supported Mermaids (UK)FSTB (Denmark), and West Kenya Pride—three impactful organizations working with and for trans and queer youth. For this year’s campaign, we’ve created a series of posters to highlight their work and inspire further action.

the campaign

TEAM

Photographer - Andreas Bach @andreasbachh

Creative Direction - Sugi Thevathas @suheeshan

Videographer - Nicolas Tobias @nicolas_tobias

Editor - Itohan @ito.mojito

Casting - Karoline Schytz @karoline_schytz

Styling - Caroline Gudmandsen @fashionfrog

Beauty - Gitte Guldhammer @gitteguldhammer

Hair - Kasper Andersen @ kasperandersenhair

Production - A MGMT @ a__mgmt Emily Petersen @emilypetersen

Words - Lakeisha Goedluck @kilokeesh

Love Is Not A Crime Founder - Sune Palner @sunepalner

SPECIAL THANKS TO

MSilver Lab - @silverlab.dk

The Lab CPH - @thelabcph

ROTATE - @rotatebirgerchristensen

TALENTS

Victoria - @victoriajella Tristan / @saltotristan

Michael - @michaelxleonardo

Adexia - @adexxia

Aster - @aster.dunsmore

Brimheim - @Brimheim

Jacob - @jacobevaristi

Jørgen - @havmusa

A - @heteroseksualitet

Naomi - @naomi_naomii

Zelma - @zelmalewerissa

Emma - @emma.beiter

Wissam - @wissamr_

Gustav - @gustavvilstrup

Shami - @elzkersham

the T-SHIRT

LAUNCH EVENT

BRUNCH + ROOFTOP PARTY